Cross River Publishing Consultants: Publishing for Profit

Publishing for Profit: Successful Bottom-Line
Management for Book Publishers


NOW AVAILABLE: Publishing for Profit: Successful Bottom-Line Management for Book Publishers.

Publishing for Profit: Successful Bottom-Line Management for Book Publishers

Publishing for Profit, by Cross River Publishing Consultants' President, Thomas Woll, is the first comprehensive overview of book publishing from the management side. Here are the strategies and techniques that can help make your company profitable, whether seasoned or brand new. Here, too, are the secrets to success that you need to run your company. Included in Publishing for Profit are 27 original forms and templates for immediate use. Among the topics covered are:

Defining Your Niche
Setting Goals and Objectives
Budgeting
Cash Flow
Title Profitability
Income Statements and Balance Sheets
Editorial Category Planning
Contracts
Revitalizing Backlist
Costing and Estimating
Money-saving Tips
Distribution: Options and Issues
Marketing Plans
Title-Launch Meetings
Advertising and Publicity
Subsidiary Rights
Direct-Response Marketing
Operations and Fulfillment
E-Publishing

Returns in the Book Industry

"One of the best references available today...providing a solid foundation and answering every question."
	Jan Nathan, Executive Director, Publisher's Marketing Association
"Solid nuts and bolts advice for everyone who wants to run a publishing business, no matter how large or small. Forms and illustrations help make this manual crystal clear."
	Judith Appelbaum, Sensible Solutions and author of How to Get Happily Published.

ISBN # 1-55652-462-5 $24.95 6" x 9" 304 pages
Published by Fisher Books

For more information call 914-232-6708, e-mail us at twoll@pubconsultants.com or leave us a message here.

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