|Editorial, Sales & Marketing,
Production, Warehousing & Fulfillment
|Editorial Acquisition, Planning and Control
Editorial Planning and Control
Production and Manufacturing
Sales and Marketing
Warehousing and Fulfillment
The life-blood of any book publisher is the procurement of quality manuscripts, the development of those manuscripts in a timely, scheduled way, and the transmittal of those edited manuscripts to production.
Editorial Planning and Control
Cross River Publishing Consultants can lead you through the editorial process. We can help you:
CRPC can help you:
The editorial vision of your company is crucial to its success. It's what ultimately distinguishes your company from every other publishing company. CRPC's editorial expertise has been honed over 25 years in the editorial trenches, encompassing every aspect of the editorial function, from budgeting and planning through acquisition, contract negotiation, manuscript development and computerization of editorial functions. Cross River Publishing Consultants can help your company stand out from other companies, and do so in a more cost efficient, structured way that will ensure accurate and timely transmittal of material to your production department.
Today's production and manufacturing environments are highly reliant upon the expert understanding and use of technology. Here, perhaps more than in any other area of the company, technology is quickly evolving to become more cost-effective and to reflect the smaller print runs mandated by "just-in-time" inventory needs.
Production and manufacturing personnel must have a firm grasp of these new technological capabilities and must know how to use them to greatest advantage. Furthermore, they must be able to schedule a multitude of projects to ensure completion of each at the appropriate time, within the bounds of budgeted cost of goods. Your printer must be viewed as an extension of your staff, who shares your vision for quality and customer service and who adds value to your manufacturing process.
In addition, the production and manufacturing area are responsible for at least 50% of your project's costs. Management and staff must have a fundamental knowledge of the variety of means available to reduce costs and keep them under control.
Cross River Publishing Consultants' consultants are expert in all facets of book production and manufacturing. Whether you are a novice or an expert, CRPC's consultants can provide the assistance you need to run an effective, efficient department.
Among the many functions we can perform in this area are:
A publisher can never do enough sales and marketing. It can spend too much money on sales and marketing, but it can never do enough. Effective sales and marketing is the key to revenue generation. Without it, the books you manufacture will merely sit in your warehouse or cost you money in returns.
In today's world of superstores, with declining numbers of independent booksellers, effective, creative selling and marketing is crucial to your survival as a publisher. Just-in-time inventory is a reality that has dramatic impact on the profitability of your publishing program, impact that extends from the acquisition decision through the sales, marketing, and fulfillment decisions. Understanding today's critical bookselling environment is the first step in profitably selling into it.
For larger or smaller publishers, profit or non-profit, the question of distribution is key: Should you set up your own systems or should you use a distributor? What are the best alternatives to provide you with what you need to make your way through this maze of options?
Cross River Publishing Consultants has years of experience working with not only publishers, but wholesalers and others within the sales and marketing process. We have an intimate understanding of what publishers need to successfully sell and market their books. Understanding that comes from knowing what each link in the sales chain needs to make sales work.
CRPC can help you:
To offset risk in today's bookselling world, the trade book channel must be augmented by other outlets and sources of sale, from direct marketing to the establishment of new areas of sale, including gift stores, educational supply stores and others. CRPC can help you reach these markets in a competitive way.
In addition, we can help you understand and establish numerous other outlets for the sale and exploitation of subsidiary rights, including:
Growing sales is the key component to your ultimate success. Let Cross River Publishing Consultants put its expertise to work for you, whether your sales are in the trade, from direct response, or from other specialized markets. We can help you increase your sales with better controls, to achieve greater results.
The publishing process isn't completed until the last book is shipped and invoiced - or until the last return is accepted and credited.
Warehousing and fulfillment are complex businesses, with technological flow processes to cope with; inventory tracking; postage and mailing rate bases to understand; packing material to maintain; and freight and customs clearance brokers to deal with.
Even if you choose to use a distributor, you'll probably still want to maintain a small warehouse quantity of stock at a separate location and ship to various locations from your own warehouse. And if you do substantial volumes, you'll undoubtedly want to maintain your own warehouse, with your own staff.
Many publishers fall afoul of the warehousing and fulfillment issue, either because their heart's not in it, or it becomes too consuming in its own right.
CRPC's consultants can help with all of your warehousing and fulfillment needs. We can provide you with:
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